Competitive Intelligence
Competitive intelligence is crucial to business success
To maintain a competitive edge in business, you've got to keep a close eye on the competition. That's why access to competitive intelligence is critical to the success of your organization. Your executives need competitive intelligence to keep up with competitors' announcements, mergers and the direction of industry trends. R&D needs it to stay abreast of competitors' developing products and services. Your sales force needs competitive intelligence to monitor competitors' offerings, customers and price points. After gathering all this diverse information, you need to make sure it's delivered to the right people in your organization—in time for them to act upon it.
Factiva puts superior competitive intelligence at your fingertips
Compiling competitive intelligence from multiple sources is critical, but doing so by scouring the newspapers, trade journals and Web sites of multiple competitors is an extremely time-consuming task. The chance of missing a critical bit of competitive intelligence—or not getting a bit of information to the right people at the right time—is extremely high. The information available from sources on the Web can be incomplete and inaccurate. Subscriptions to various news services may provide more accuracy but can be costly and very inefficient.
Factiva provides access to world-class global content not found in any other single service. Gathering information from more than 370 continuously updating newswires, more than 1500 newspapers and more than 3200 trade journals and industry publications, Factiva delivers the competitive intelligence you need within minutes.
Factiva provides easy access to competitive intelligence
With Factiva, employees can access continuous competitive intelligence from the corporate environment. Factiva offers the flexibility needed to deliver breaking news to employees in a way that best fits any organization—from an intranet or portal, via e-mail, or through Factiva's award-winning research service.
The ability to create competitive intelligence topics for the entire company to track, as well as topics for specific departments or individuals within the organization is another benefit of Factiva's competitive intelligence offering. Because Factiva delivers information directly to the desktop, employees can track competitive intelligence while they continue working. Additionally, when more detailed intelligence is needed, employees can go to Factiva.com, where they'll find a single point of access to a deep archive of news and business information not available on the free Web.
